NYU Steinhardt Insights, Impact, and Innovation Newsletter

Content Organization, Email Storytelling

In NYU Steinhardt’s Office of Communications, we identified a need for a new email newsletter that kept our partners, audiences, and stakeholders informed about the incredible work happening at Steinhardt. A prior newsletter, centered on education research, didn’t reflect the full breadth of Steinhardt’s impact — in arts, culture, health, human development, and more.

I worked with the Senior and Assistant Directors of Communication to strategize a quarterly newsletter to be sent to senior NYU leadership, deans at peer education institutions, and the list of 600+ alumni, faculty, students, and community members who signed up to stay informed about Steinhardt’s work.

My contributions included:

• Creating flexible content “buckets” and determining their layout for each newsletter

• Curating content each quarter depending on Dean Knott’s priorities

• Naming the newsletter to encompass thought leadership, community outreach, events, etc.

• Determining audiences and managing CRM audience profiles

• Ensuring representation across departments, programs, and educational pillars

• Designing the newsletter template in collaboration with our web team

Each quarter, I ghostwrite an upfront note from the dean, then fill in our content buckets (and create new ones) with relevant stories, media hits for faculty, and upcoming public-facing events. For our Winter 2025 newsletter, I created a new “by the numbers” section with impact statistics from 2024. With a very restrictive email platform that offers limited design options, we went with a simple, clean layout that prioritized our stories.