Numerical failures. Qualitative leaps.
Buzz ad campaign
3.4% action rate on FB ads but only 1 sign-up for email
3:41 time on website but HIGH bounce rate
WHAT WENT WRONG: didn’t push back on audience misalignment / relevance
SUCCESS: Realized this is the clientele for the project but NOT for this content
david’s feedback
WHAT WENT WRONG: wasn’t pushing boundaries in the way he needed
WHAT WENT RIGHT: felt pushed to try new things and get better @ it
Tribe Bootcamp
Social media promotions were an uphill battle
WHAT WENT WRONG: not leveraging the people we ACTUALLY want to reach / who actually follow us
WHAT WENT RIGHT: clarified next MVP to try
Raven blogs - not immediate engagement, shift (not writing content)
WHAT WENT WRONG: not aligned with initial followers’ interests still, content is MORE ENGAGING
WHAT WENT RIGHT: client feels FREE and alive! And they are slowly building a more intentional audience
Tribe blogs
Getting organic 25% read rate, not doing ANY promotion but SEO is working and creating reading
WHAT WENT WRONG: uphill battle on sharing these, not relevant to audience immediately
WHAT WENT RIGHT